Contact us

Cultural Current Theory goes beyond surface policies or isolated DEI initiatives. It looks at how the unseen “currents” in an organization—the informal norms, quiet incentives, and shared stories- truly shape behavior. Most approaches focus on individual attitudes or compliance. We help leaders see and actively guide these deeper cultural forces, so their policies and values actually come alive in day-to-day decisions.

That depends on your goals. Some clients start with a keynote or half-day workshop to introduce the ideas. Others move into multi-month partnerships where we conduct a full cultural audit and provide hands-on guidance to steer change. We tailor timelines to what’s realistic and impactful for your team.

You’ll work directly with me, Quincy Ruffin. As your lead consultant, speaker, and advisor, I bring my doctoral expertise, years of leadership, and this unique framework to every engagement. For larger projects, we also partner with trusted associates who share our approach and values.

Absolutely. Every organization has its own dynamics and challenges. Whether you’re wrestling with trust gaps in leadership, low belonging on certain teams, or want to align a new strategic vision with culture, we design our approach around your unique context.

Our services range from single keynote engagements that start around $5,000 to comprehensive culture transformation programs that run well into five figures, depending on scope and duration. We’ll always work to propose options that align with your needs and your investment level.

We look at both qualitative and quantitative shifts. That could mean pre- and post-assessments, employee focus groups, or leadership confidence metrics. Most importantly, we track how your people actually experience your culture over time—whether trust, collaboration, and accountability are tangibly improving.

Yes. One-off workshops or speeches can open eyes, but lasting change needs reinforcement. That’s why we offer ongoing advisory partnerships and follow-up coaching sessions to keep momentum strong and support your leaders as they steer these changes.

An open mindset and a willingness to engage honestly. The best outcomes happen when leadership is actively involved and staff feel their voices are heard. We’ll guide you on where your team’s time and input will be most needed.

Yes. Cultural currents shape every organization, whether it’s a corporation, public agency, university, or community group. My background spans both intense operational settings and high-level strategic work, which means we’re equipped to help a wide range of organizations navigate their unique cultural challenges.